ASI Has Moved to GBI Direct
The same commitment to keeping what's yours — now on an institutional-grade platform built for how you invest today.
Since 1982, ASI has helped investors protect and grow real wealth in precious metals. That mission continues at GBI Direct, with modern tools, deeper liquidity, and the same people-first service you've always counted on.
A legacy worth continuing.
ASI was founded on a simple idea: wealth should be protected across currencies, countries, and investments, and it should be truly yours. That principle, Keep What's Yours, is exactly what GBI Direct was built to deliver at scale.
Four decades of trusted guidance are now paired with the liquidity, security, and transparency of a modern platform. Your trusted relationships continue, with expanded access to trading and vault storage with GBI Direct.
Why GBI Direct Is Different
There are three pillars that drive GBI’s innovation and distinguish it as a professional precious metals investment platform:
SmartMetals™ Marketplace
This is the essence of competitive liquidity. Fast, electronic trading where multiple bullion dealers compete to fill your order.
SmartMetals™ Custody
Assets are held in the world’s most secure vaults, truly allocated with flat storage fees and on-demand delivery.
Golden Ledger
Every investment is audited, insured, and validated with monthly statements.
Your GBI Direct account lets you:
- Invest in gold like the pros. GBI Direct is the institutional-grade way to buy, sell, and hold real gold and silver. You gain access to the same infrastructure used by major financial institutions.
- Have real liquidity, both ways. Buy and sell, 24/7, at transparent, market-driven prices.
- Vault where the institutions vault. Your metal is stored fully allocated in secure, non-bank vaults operated by Brink's, Loomis, and Malca-Amit, with global storage options and audited safekeeping.
- Manage your metals on one platform. Track live pricing, manage holdings, and trade from the web or the GBI Direct app, on your schedule, from anywhere.
- Build your position automatically. With MetalStream™, set up automated monthly purchases from as little as $25. Start, stop, or pause anytime, with no hidden fees.
- Have every transaction backed by institutional scale. The GBI infrastructure is trusted by 4 of the 6 largest financial institutions in the U.S., with 200,000 customer accounts and 12+ physical storage vaults.
Your metal. Fully allocated. 100% yours.
Every holding is specific, allocated metal stored in professional, non-bank vaults and insured in transit and storage. You own physical metal, not pooled accounts or paper substitutes, with the safekeeping standard institutions require.