HAA_White
Hard Assets Alliance Is
Now GBI Direct
Your account and holdings remain the same.
But the future is brighter than ever.
HAA_White
Hard Assets Alliance
Is Now GBI Direct
Your account and holdings remain the same.
But the future is brighter than ever.

Hard Assets Alliance is now GBI Direct — a new name and look that better represents who we are, where we’re going, and the unique advantages we offer to sophisticated investors like you. 

Since its founding in 2012, Hard Assets Alliance has been powered by the GBI (Gold Bullion International) platform, the same technology trusted by wealth managers and private institutions to execute 60,000+ daily trades, process over $1 billion in annual volume and safeguard $7+ billion in precious metals assets.

Our new name, GBI Direct, is simply a clearer expression of our superior platform and our relentless commitment to providing exceptional service to our high-net-worth clientele.

What does this mean to you?

A seamless transition to a stronger, and better, precious metals investing experience.
Vault icon
Continuity
Your account, holdings, and vault storage location will remain the same
Graph icon
Access
You’ll continue to have access to GBI’s vast resources and professional investing tools
Mail icon
Updates
You’ll be the first to know about exciting new features coming in 2026
What does this mean to you?
A seamless transition to a stronger, and better, precious metals investing experience.
Vault icon
Continuity
Your account, holdings, and vault storage location will remain the same
Graph icon
Access
You’ll continue to have access to GBI’s vast resources and professional investing tools
Mail icon
Updates
You’ll be the first to know about exciting new features coming in 2026

In short, the platform you’ve come to trust is now identified as GBI Direct, the global leader in institutional-level precious metals investing. And the best is yet to come.

We look forward to taking this journey with you!